For Indian e-commerce companies, there has never been a more exciting time than right now. The market, which now ranks among the top ten globally in terms of sales, is hardly saturated. Since this is the second-largest consumer market in the world, there is a lot of room for expansion in terms of scale and penetration. The rate at which the market is developing, with consumers increasingly choosing convenience over value when making purchases, is surprising. In less than five years, the fast commerce market is predicted to grow by 15 times its current size, reflecting this trend. As a result, in-city warehouses—the most important enablers of fast commerce and other convenience-focused retail models—are experiencing record demand and will do so in the years to come, for a variety of reasons.